Setup, shot and edited in a day for JD Sports. This video was created for a new series that JD Sports are releasing called 'Inside The Box'.

The video consists of just Adidas and Nike product, and so creatively I wanted to differentiate the two in the video by creating different lighting setups that distinguish the two.

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Kaliedoscope filter from hiddenblue.co.uk.

 

Graded using Filmconvert nitrate.

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Thanks to @tristan and @zakyeah for smashing their part and @ellahutton for styling and providing that all-important haze on the day.

 

A very tight turn around but with the help of a great team this was made possible.

 

Watch the behind the scenes video here